XD.
Our Design Philosophy
At IMSS, design is extremely important. Design is how our users experience our products. All the work behind the scenes — the servers, content, network, code — all of it is linked to our users by design. And to deliver the maximum value of all that tech behind our product we need to have great design.
At IMSS, we believe that design is a process, and every design decision should be made with a Design Philosophy in mind. This enables a coherent design language that will be uniform across all products. Design should not be chosen by likes and dislikes. Opinions can vary from person to person or from time to time — a philosophy provides a consistent foundation for decision making.
Brand
We’ve created some guidelines to help you use our brand and assets, including our logo, content and trademarks. This is your roadmap (and tour guide) to everything you need to know about the IMSS brand. You’ll find plenty of info in here to help you bring our brand to life, plus links to deep-dive guides and to access downloadable assets.